SUPPORT
INDEPENDENT ARTISTS
& EMPOWER IMPORTANT CAUSES
We believe in the power of community and collaboration. Many of our goods are designed by independent artists, who work with us to create small runs of unique items to help support causes that are doing work to build stronger communities, fighting for change and working to make an impact for the better.
Your purchase will directly support the artist who designed that piece and also a cause that is doing critical work in communities far and wide. So make what you purchase matter and get something special in return.
HOW IT WORKS
When we started to think about how we could make this idea a reality, right off the bat we knew for this to work, everything needed to be transparent, simple, innovative and inclusive. Our goal was to create a clear and straightforward model that would effectively raise funds for causes, compensate the artists fairly, and create opportunities for us to hire people in our community to help run the initiative.
Our shop includes a number of collections of goods created by artists we admire and also by our own creative team. For each item that you purchase we will contribute 20% of the proceeds to a cause connected to the collection that you purchased from.
In cases where the good has been created in collaboration with an Artist, we also direct 20% of the proceeds from that good to the Artist as compensation for their work.
For all the goods that we create in collaboration with an Artist, we only offer a small run of each design with a fixed quantity. This helps us maintain the integrity of our collections and ensures that the unique work done by artists remains valuable and is not over saturated.
40Elephants operates as a social enterprise and uses leading industry partners in the Direct-to-Garment and Dropshipping industries to ensure that our production costs remain fixed and we only produce what is purchased.
WHO’S BEHIND THIS
LFTFIELD is an Interactive Media and Design agency based in Toronto. We created 40ELEPHANTS as an avenue to experiment with our own creative ideas as well as a medium to collaborate with other independent creatives that we admire. We also wanted to find a way to support the causes we think are important, that are actively working to bring awareness and change to the challenges faced by our communities. Through this initiative, we’re able to help fund both artists and causes directly through the sale of each good.
If you’d like to learn more about LFTFIELD and the work we do visit www.lftfield.com
